Anonymous Brewing Blog #2

I have partnered with a long-time friend to jump into the craft-beer business. This blog is dedicated to highlighting our journey from onset to fruition and possibly beyond. This, the second edition, offers some insight into our approach and the challenges we expect to face along the way.

We are fully aware of how difficult succeeding with a start-up can be. We are also aware of the unique challenges that a craft brewery faces. Our list of possible pitfalls and dead ends is daunting. Outlining our concerns and challenges was the first step in developing our strategies to overcome them. These strategies as a collective led us to our deliberate growth plan. While we have a shared vision of a kick ass taproom with live music, local art installations, delicious food, special events, tasty releases and a general party atmosphere, we continue to emphasize the importance of taking things one step at a time and building a strong foundation before we even consider escalating to the next level.

Having said that, we want people to taste our beer and to provide feedback so that we can continue to improve. The path to this end which best fits with our deliberate growth strategy is to contract a handful of small batches with an incubator. While there are some options available and we are in the process of finding a good fit, we also found this to be our first major complication.

Most of the breweries that offer incubator services seem to prefer batches in the 30bbl range. This number is larger than we want to start with. Further, it is a challenge to agree to terms that can be mutually beneficial. Through the process, we have learned that the importance of advice from others who have been through the process. The wealth of knowledge that can be gained simply by sharing ideas and stories with local brewers is invaluable. This is a characteristic unique to the craft beer industry and is a major source of confidence as we move forward.

While the first larger batches are still a bit down the road, we have some samples of our dry hopped red ale WeyLey being released at the end of next week (9/7). If you are interested in a taste or would just like to offer some feedback or advice, email us at

weyley (2)


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