Anonymous Brew Blog #3

I have partnered with a long-time friend to jump into the craft-beer business. This blog is dedicated to highlighting our journey from onset to fruition and possibly beyond. This, the third edition, outlines some mildly interesting tidbits from social media marketing as well as another opportunity to try some WeyLey.

We need your support…

We are grateful to those of you who have expressed interest in Anonymous Brewing. We are happy to be able to share our experiences with you. If you have any questions, advice to offer, or if you need advice, please do not hesitate to reach out. We can be found anonbrewing@gmail.com or through any social media platform. Just search for anonymous brewing.

As you are likely aware, part of our strategy is to develop some buzz through social media and networking. This past week we learned some interesting things about trying to extend our reach through boosted and sponsored posts. Facebook and Instagram offer a combined service which I figured would be a good way to stretch into a broader audience. At first I was pleased, the likes started coming in fast and furious. Soon though, I grew skeptical about some of the interesting characters that were liking the post. After some careful consideration and a small amount of research, what I found was that the majority of the likes that we were receiving (particularly through Instagram) were likely from fake accounts. While there were a lot of viewers who liked the post, very few were engaged enough to click through to read the blog. With that, we appreciate all of the organic shares, likes and re-posts. We hope to make it up to you with delicious beer.

To update our progress…

Since our last post, we have had a lot of very productive conversations with a variety of people who are helping to steer us in the right direction. As it stands now, we are pulling together the specifics needed to acquire both a federal permit and a Massachusetts manufacturing license. Our current direction continues to point us in the direction of starting with contract brewing and building from there. As we await our licensure, we will aggressively seek a contract so that we can get a head start in brewing our first commercial batch.

As we mentioned last week, a fresh batch of home brewed Weyley is available to sample. If you want to have a drink with us, let us know… anonbrewing@gmail.com.

Cheers

Anonymous Brewing

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