I have partnered with a long-time friend to jump into the craft-beer business. This blog is dedicated to highlighting our journey from onset to fruition and possibly beyond. In this, the fourth edition, we consider “what’s in a name?” and we tease an IPA release + SWAG!!!
For he’s a jolly good ale…
I love to cook and I love to brew. Each provides the opportunity to create from scratch with a specific taste in mind. Given certain constants and based on the characteristics of the ingredients, you should be able to at least estimate the flavor of the end result. While the two activities do have a lot in common, the process of developing a beer recipe offers a challenge that is not present in cooking. In cooking, the process provides for instantaneous feedback from your taste buds. This allows you to make adjustments on the fly. In brewing, it is weeks before you can get a true taste of the batch. Add more weeks if you want to sample your fully matured brew. Given this, once a beer recipe is nailed down to the point where it meets or exceeds your initial expectations it is cause for celebration. It is at this point in the process where the recipe is finalized and the beer is given a name.
I have long been curious about the thought process behind some beer names. If anyone knows the story behind Arrogant Bastard, I would love to hear it. Did the Alchemist name Skadoosh based on a love for Jack Black and Kung Fu Panda? Hoppy Ending always makes me laugh. Rogue makes an IPA called yellow snow… There is a never ending list of funny and clever beer names.
For us, the naming process generally means that we text back and forth with ideas until we come to an agreement. We have two initial recipes that we hope to go to market with, WeyLey our Red Ale and our flagship IPA Melbury. Organically, both of these brews were named based on a shared theme. If you care to guess what that theme is, send us an email or direct message. The first to crack the code may get some anonymous swag.
Keep an ear out for the next Melbury release date… It’s just around the corner.