Anonymous Beer Blog #9

I have partnered with a long-time friend to jump into the craft-beer business. This blog is dedicated to highlighting our journey from onset to fruition and possibly beyond. In this, the ninth edition – APA Feedback, Labels, Funding and Get WeyLey’d .

I want to once again thank everyone for the feedback on the first samples of our Melbury Pale Ale. While the reviews were overwhelmingly positive, we received a lot of valuable ideas on how we can refine the recipe even further. Apologies to those who reached out but were unable to get a sample. After the press from @MassBrewBros interest in our samples increased dramatically.

You may notice a different featured image for this edition of the blog, this is a draft of our can labels that we will be submitting for COLA approval. As you may notice, we are feedback junkies so feel free to share any thoughts on the designs. Below is a mock-up of designs for our initial rotation:

cans2-0.png

 

On the business side, Anonymous developments have been fast and furious over the course of the past month. The biggest news, after more than 50 days pending and a handful of last minute changes to the documentation, our federal permit was approved! This frees us up to be able to complete the state permit process as well as complete a handful of other filing and application processes.

The federal approval also highlights the importance of pressing the next phase of our business plan into action. Our strategy from the beginning has been to start small and build from batch to batch. This was as much a fiscal decision as it was a pragmatic one. We have spent a great deal of time and energy in getting to this point and we are now in a position where we need some additional seed money. We have developed a couple of strategies to that end. Our first attempt is to run a short Kickstarter campaign with the hope that our story and our rewards are incentive enough for us to reach our funding goals. For this to happen, we will undoubtedly need your support in spreading the word and sharing the link!

Finally, for those of you who are interested, we will soon have more samples of WeyLey available. We are currently just waiting for it to mature. We hope to share this batch with as many people as possible that can help us spread the word there is a limited supply so reach out to get on the list!

Cheers,

Anonymous Brewing

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